Newspaper Publisher’s Study Finds Usage Determines if Print or Digital is Greener

The study is part of the Green Growth program of Tekes, the Finnish Funding Agency for Technology and Innovation.

Consumer choices play a key role in the environmental impacts of online services

The study indicates that the environmental impacts of print media are primarily created in the early part of the product life cycle—i.e., paper production and printing. Conversely, the environmental impacts of online services are primarily created towards the end of the product life cycle and related to factors involved with their consumption, such as the production of the device used to read the content.