Newspaper Publisher’s Study Finds Usage Determines if Print or Digital is Greener

“The results of the study reflect the way different types of media complement each other. Comparing print and online media side by side is not necessarily what we should focus on. Instead, we should examine them as complementary media channels, which is how consumers use them. Knowing the environmental impacts of these operations is the first step in developing effective measures to mitigate them. We should also keep in mind that the media and media technology industries represent approximately 2-4 percent of global greenhouse gas emissions, while media plays a crucial role in building a sustainable society through the content it publishes”, explains Minna Nors, VTT’s Research Scientist in charge of the project.