Newspapers--(Don't) Stop the Presses!

Another paper that is looking to bolster its commercial printing is Mid South Newspapers, publishers of the Northwest Alabamian (7,500 circulation). Its presses run 16 hours a day, pumping out five newspapers, furniture and grocery advertising and other local publications, fliers and circulars.

According to Horace Moore, publisher of the Haleyville-based Alabamian, its printing specialties include direct mail, and printing and mailing of inserts. The operation has acquired an imagesetter and has increased its load of color process printing. Run lengths, he says, are in the 10,000 to 500,000 range.