Newspapers--The Front Page Goes Digital

AdXChange, advertisers can access a proof of their ad through a Web browser, fax or e-mail and approve it, or download the file and make the necessary changes.

These changes are linked to the original ad and AdXChange notifies both the advertiser and ad production when the changes have been completed. Because advertisers can view their ads from the Internet, they do not need to be in touch with the ad production department as often—this gives the ad production department more time to complete ads and meet deadlines.