Next Generation Printing — Namesake Says It All

PAUL ROTHSTEIN was selling thermal copy paper (remember that stuff?) out of the back of a borrowed car in 1973. In a former life, he had been a business machine salesman, but suddenly realized that the “real” market was in consumable sales. Looking past the obvious (his traveling salesman selling-out-of-the-back-of-a-car routine), Rothstein saw that there was a growing demand for quality, customer-oriented, fast-turnaround printing.