Next Generation Printing — Namesake Says It All

“Our customer wanted to reach their entire audience across many media channels, including print, Web, radio and newspaper. We started by creating compelling graphics and copy. Using the same graphics and copy across each of the various types of media, we were able to communicate in a visually consistent way. Next, we printed offset shells in full color that were imprinted on black-and-white digital equipment with personalized information for 250,000 recipients.