Next Generation Printing — Namesake Says It All

In review: Nextgen employed traditional offset and digital variable data printing and Web landing pages, as well as direct mail and radio and news-paper ads, to communicate a consistent message.

And that was just phase 1, Rothstein points out. Phase 2 started once people hit the Web landing page, where they would fill out a survey. Once completed, the person received an electronic “thank you” note via e-mail. But, at the same time, that information would automatically be sent to Nextgen’s fulfillment department.