Nielsen Study Proves the Impact and Attraction of the Printed Envelope

HAMBURG, GERMANY—April 20, 2012—Postal recipients want the envelope. While the battle rages for customers in mail boxes and email inboxes, the Nielsen information and media company confirms the unique advertising effects of an envelope...even in this digital era.

Today, recipients of advertising expect on the one hand the value of a real envelope and on the other hand the personal touch of an email. The demands placed by advertisers on the envelope have increased through the efficiency benefits which electronic communication offers: speed is of great importance.