Nielsen Study Proves the Impact and Attraction of the Printed Envelope

Printed envelopes influence the purchase decision the most.

The significance attached to a printed envelope generates a unique activation potential. The printed envelope encourages a customer to further recommend an offer to friends and family twice as much when compared with emails (see chart). This is a decisive advantage for sales today, because studies show that such recommendations are the most important factors of influence when people make a purchase decision.

Young recipients prefer envelopes – as long as they are personalized.