Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Interestingly, it is the older target segment (55–65 years) and not younger target groups (16–34 years) that value emails in a positive manner. Younger target groups are aware of both the advantages and disadvantages of electronic communication. While 63.2 percent of 16–34 year olds see emails disappear in the flood of advertisements they receive, an individually addressed printed envelope is valued very highly. Younger target groups want the best of both worlds: a real envelope and the flexibility of individualized emails.
0 Comments
View Comments
Related Content
Comments