Salem Printing Buys Direct Marketer Advanced Direct

ADI, a 23-year-old firm, will operate in its current location as a division of Salem Printing. ADI also has a sales office in Atlanta. It has 42 employees in the two locations. Salem has 83 employees.

Both companies cater to specialty retailers, financial institutions, business-to-business marketers, agencies, display and marketing organizations, and not-for-profit organizations. They have embraced evolving technologies such as social media, to better integrate clients' printed communications with other forms of message delivery.