MSP: Now Leading, Not Bleeding

Multi-channel distribution companies—financial, retail, software, etc.—are the most common MSP storefront clients. Even so, any firm that has the need for tweaking a national brand's message for a local branch is an ideal target for Web-to-print applications.

While on the subject of printing ancillaries, MSP has added a few wrinkles in the last three years to differentiate itself from competitors. One such offering is coin affixing. As it usually does, this opportunity arose out of a request by a specific client. Now, says Douglas Wright, senior vice president of operations at MSP, the company has four production lines for affixing and a strict, standard-operating procedure for running such jobs.