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Can we expect this to last?
Regardless of what the growth rate turns out to be, this is great news for our members. But you have to ask the ques-tion, can we maintain industry sales levels of $2.5 billion per year? This may be a challenge for a few reasons. First, we believe there was significant pent-up demand from over five years of declines in printing volume. Since printing sales were down, printers were not buying. Now that printing industry sales volumes have returned to 2000 levels, coupled with the fact that the equipment offerings of NPES members are more productive than ever, printers are upgrading to take advantage of efficiency improvements this new technology provides. How long will this surge from pent-up demand last?
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