NPES Government Affairs Update — Mailing & Postage

Advertising mail offers a cost-effective entry into the market for small businesses and an opportunity for larger businesses to reach broader audiences. For example, in 2006 advertising mail contributed more than $660 billion in increased sales and played a critical role in the success of our country’s economy. Every dollar spent on catalog marketing generated an average ROI of $7.20, and every dollar spent for non-catalog direct mail generated an average ROI of $15.71.