NPES Industry Summit Portrays a Healthy Industry with Global Growth Prospects

In addition, PRIMIR attendees heard an update on the recently completed study, “Effect of Postal Reform on the Demand for Print.” Between 2007 and 2008, postal reform and rate increases will remove between 800 million and 900 million catalogs from the mail stream, along with up to 350 million periodicals and 3 billion pieces of direct mail advertising, the study consultants projected. In many areas, however, a “wait and see” approach will be required as details of the new rate setting process emerge.