NPES Makes Key International Markets Profitable and Easy to Navigate

International business development is the engine that drives our world, and is increasing the growth of our industry today. Did you know that 95% of the world’s population lives outside of the United States, and that one in four manufacturing jobs depends on exports? So why be limited to sell within U.S. borders when your company can boost its bottom line with the exciting market potential that awaits beyond our borders?

Manufacturing: The largest and most dynamic sector of the U.S. economy

In the U.S., manufacturing is the most productive exporting sector, totaling in excess of $1.3 trillion in 2016, accounting for 87% of the nation’s total merchandise export activity. International trade is essential for making the U.S. printing industry more competitive, as well as fueling and developing our domestic economy.

The global economy has become increasingly more competitive as companies of all sizes seek to expand beyond domestic borders, and information technology is enabling smaller companies to also venture profitably outside of the U.S. into foreign markets. Simultaneously, in recent years as demographics change, where middle-class populations have grown significantly, printing and packaging companies in these countries are seeking to implement the latest and most advanced technologies. By exploring entry into foreign markets, or creating partnership opportunities, progressive U.S.-based companies are enhancing their ability to tap into these expanding overseas opportunities.

NPES (Booth 3255) is known globally for operating a dynamic and aggressive international trade program, and is here to assist member companies in identifying international markets with their best potential for sales. To that end, NPES has created a new entry point for the East Asian Pacific region with the successful establishment of a new business development office, and in-country director in 2016, in Jakarta, Indonesia. The addition of this new resource augments NPES’s network of productive international offices and staff that are currently active in Shanghai, China and New Delhi, India—along with NPES representatives in Brazil, Europe, and Japan—all providing key research on growing markets worldwide, and assistance to NPES member companies seeking to expand or grow their global footprint.

During PRINT 17, NPES offers several networking opportunities, including the free International Networking Reception on Monday, September 11, 4:00 - 5:30 pm, in the Regency Ballroom CD, Hyatt McCormick Place Hotel (the hotel is adjacent and attached to McCormick Place). This event presents an excellent business networking opportunity for companies seeking to, or working to, expand their international relationships, investigate emerging or growing international markets, or make direct introductions to U.S. manufacturers. Registration is free, but you must RSVP with your plans to attend by contacting Pernilla Jonsson at email: pjonsson@npes.org.

Next, the NPES Global Executive Lounge, in Room N427abcd, is the epicenter for international business networking at PRINT 17. Offering a comfortable environment to meet with potential international customers, and also talk with NPES international and domestic staff members, here delegations of printers from around the world and NPES members will congregate to plan their daily activities. The Lounge is also the ideal “one-stop” spot to learn more about NPES’s expanding array of business-building opportunities and benefits—including the latest market research offerings from PRIMIR. For more information contact Pernilla Jonsson, NPES Senior Director, Global Programs, at email: pjonsson@npes.org.