NPOA Study Reveals Mailing Services Still a Major Profit Center for Small Commercial Printers

The survey also asked respondents what specific mailing-related services they offered, with the results combined into a “market basket” of typical services with average prices for each. Among the items priced in the survey were: Minimum charges for CASS certification; Charging for IMb Reporting; Charges for de-duping mailing lists; Markup for lists purchased from brokers; Charges for variable data services; Inkjet addressing charges; Charges for inserting; Etc.