O’Neil Data Systems: Living Up to Its Name

Both Lucanish and Rosson agree that the overall trend among clients is to move away from warehousing printed materials. Products can now be printed digitally and updated as needed. "Customers have realized it doesn't make sense to print 100,000 copies of something and end up throwing away 50,000 of them," Lucanish notes. "In the transactional and direct mail worlds, they are moving away from preprinted shells—where waste can easily average 15 percent—and are embracing digital on-demand printing."