O’Neil Data Systems: Living Up to Its Name

In the mid-'70s, O'Neil Data Systems pioneered the field of automated composition and database publishing using state-of-the-art computer technology for that era. "We created 2,000 custom-built reference books featuring individually selected stocks for portfolio managers every weekend," Lucanish recalls. "We wrote code for our mainframe to bring the data to our output equipment. Every Friday, a team of college students from UCLA and other local campuses were hired to hand marry the correct pages."