Objective Advantage Demonstrates Latest Version of Symbio Production Workflow

Düsseldorf, Germany—May 29, 2008—Objective Advantage (OA), the specialist print software developer, is presenting its latest version of Symbio V2.0, in a fully automated live web-to-finish production workflow at drupa 2008.

Designed to enable optimum efficiency and scalability, Symbio is a suite of easy to use software management tools which seamlessly integrates and automates all aspects of print production and order management at the plant level. Symbio enables print jobs to enter via web submission, and pass seamlessly from one process to another, and through to delivery of the final product without any need for manual intervention.

Version 2.0 of Symbio comprises a range of technical enhancements to facilitate easier integration and a series of user benefits to further simplify workflow operations. Among the greatest enhancements to the solution is the ability to handle booklet work and improve visibility into the progress of orders through production.

Booklet Production - When pdf’s with multiple pages are submitted, Symbio can now automate their production the same way it handles simple pdf’s.

Enhanced Status & Tracking – Real-time status information about orders and order components as well as automated SLA compliance monitoring.

Simple Mail Integration – Automated envelope or mailing label production for small-volume mailing operations or company truck.

At drupa 2008, Objective Advantage is partnering with Duplo and Pageflex to recreate a real production environment on the Duplo booth (B53 Hall 13) to give visitors an overview of how order submission, prepress, print and finishing can be seamlessly integrated into a fully automated workflow, to eliminate manual errors, deliver greater production efficiencies and maximize profitability.

The live demonstration shows personalization of several different production examples that are initiated via the Pageflex™ Storefront web submission software and transmitted via a web service call to Symbio. Symbio automatically transmits all the job instructions to the Xerox DocuColor 8000AP with an EFI RIP and then onto the Duplo DC-645 Production Color Finisher where the job automatically receives instruction to slit, cut and crease the printed output in one single pass, and deliver a finished product.

In a separate demonstration on the Duplo stand, Symbio will be used to set up instructions to create an eight-page saddle stitched CD photo booklet. Symbio will impose and transmit the production instructions of the booklet to the Xerox DocuColor 8000AP with an EFI RIP and then on to Duplo’s digital System 2000, which consists of a DSF-2000 sheet feeder and a DBM 120/T dynamic bookletmaker.

“Automation offers significant opportunities for printers however big or small, to maximize production output, increase efficiencies and deliver quality products at a profit,” says Gareth O’Brien, Chief Executive Officer at Objective Advantage. “At drupa 2008, by teaming up with a number of partners, we are able to demonstrate to visitors just how simple it is to integrate existing technologies and equipment into a fully automated production workflow that can make a real difference to their bottom line and give them the competitive edge to become an industry leader.”

About Objective Advantage

Established for over 10 years, Objective Advantage, Inc. (OA) is a software business development company based in Houston, Texas, that provides products and development services, building solutions for clients worldwide. Objective Advantage specializes in solutions for graphic arts and printing, from publishers to commercial printers and copy centers as well as graphic arts system vendors and OEMs.

About Symbio

Objective Advantage has developed the Symbio software solution, designed to enable optimum efficiency and scalability in printing operations. Symbio automates and integrates production. It is designed both for companies that currently use a web-to-print business model and seeking additional capability without additional employees, as well as for owners wanting to change their business model to take advantage of profit opportunities. Symbio seamlessly connects order intake, production and shipping, removing opportunities for error and ensuring greater efficiency and profitability.

For more information, visit www.objectiveadvantage.com