Océ Collaborates with Michelin On Yellowstone Guide to Help Preserve a National Treasure
TRUMBULL, CT—Oct. 7, 2012—Océ, a Canon Group Co. and an international leader in digital document management, announced an exciting collaboration that’s playing a key role in helping to preserve one of America’s most awe-inspiring wonderlands.
Océ has joined Michelin North America in supporting the Yellowstone Park Foundation, the official fund-raising partner of Yellowstone National Park. At the heart of the collaboration is the publication of the inaugural edition of “The Yellowstone Park Foundation’s Official Guide to Yellowstone National Park.”
More than a maker of tires, Michelin has also established itself as one of the world’s foremost providers of travel guides. Yet the company had never produced a national park guide. So when Michelin approached the foundation about producing the first official guide to Yellowstone National Park, the organization immediately recognized the tremendous potential. The only question that remained was how the nonprofit organization was going to fund its production.
“This guide was an enormous opportunity to help spread the message of the park, but we didn’t quite know how we were going to be able to afford to produce it,” says Tom Porter, corporate relations manager, Yellowstone Park Foundation. “A major hurdle was cleared for us when Océ stepped up and offered to print the Guide.”
High Expectations, Impressive Results
Océ printed the guide on the Océ ColorStream 3000 series inkjet printing system with covers printed on the Canon imagePRESS system. The resulting 106-page publication captures the magic of a visit to Yellowstone National Park through in-depth, carefully curated content that includes tours, time-maximizing itineraries, insider tips from park experts, and reliable recommendations for sightseeing and shopping, along with full color photos and maps of the park.
“Océ exceeded all of our expectations in terms of the quality of the printing, the quality of the paper, and ultimately what this guide would deliver in terms of its impression upon a visitor or a potential buyer that picks it up,” says Porter. “It feels like a high-quality piece that’s worth the price that’s on the cover and that’s worthy of the Michelin name.”
“The Océ ColorStream 3000 series inkjet press was the ideal choice because its high-resolution, vivid full-color inkjet printing brings all the wonders of Yellowstone to life,” said Kris Albee, director, product marketing, Production Printing Systems division of Océ North America, a Canon Group company.
Attendees of GRAPH EXPO 2012 can see a demonstration of “The Yellowstone Park Foundation’s Official Guide to Yellowstone National Park” being printed in the Canon booth #400. Limited quantities will be available for attendees to take home with them.
The Yellowstone Park Foundation expects to raise upwards of a quarter-million dollars from sales of the guide’s initial run of 100,000 copies. That kind of funding is crucial to preserving one of America’s most beloved natural treasures for generations to come. The success of the venture also speaks to the larger message of how great things can be accomplished when public and private entities join forces to benefit the greater good.
“The Michelin Guide is a great example of what can be accomplished with a public/private partnership,” says Porter. “It really embodies how we work by bringing in partners with expertise to work together for a common purpose, which is to help spread the message of protecting and preserving Yellowstone National Park.”
“The Yellowstone Park Foundation’s Official Guide to Yellowstone National Park” can be ordered online. http://www.shopmichelin.com or purchased on-site at the park.
About the Yellowstone Park Foundation
The nonprofit Yellowstone Park Foundation has been Yellowstone National Park's official fundraising partner organization since 1996. The foundation works in cooperation with the National Park Service to fund projects and programs that protect, preserve and enhance the natural and cultural resources and the visitor experience of Yellowstone. The foundation receives no annual government funding; it relies instead upon generous contributions from private citizens, foundations and corporations to help ensure that Yellowstone's great gifts to the world will never diminish.
About Michelin
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelin-us.com) employs more than 23,000 and operates 18 major manufacturing plants in 16 locations.
About Océ
Océ is one of the leading providers of document management and printing for professionals. The Océ offering includes office printing and copying systems, high speed digital production printers and wide format printing systems for both technical documentation and color display graphics. Océ is also a foremost supplier of document management outsourcing. Many of the Fortune Global 500 companies and leading commercial printers are Océ customers. The company was founded in 1877. With headquarters in Venlo, The Netherlands, Océ is active in over 100 countries and employs more than 20,000 people worldwide. Océ North America is headquartered in Trumbull, CT, with additional business units in Chicago and Boca Raton, FL.
About Canon
Canon U.S.A. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $45.6 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2011.
Source: Océ.
