Following Its N.A. Debut, SourceLink to Install Océ ColorStream 3500 System

"Almost all direct mail today is carefully targeted, and marketers want to take personalization even further into trigger-based mailings and multi-channel messaging, where the print message is supported by alternative channels. The Océ ColorStream 3500 system will become part of our multichannel marketing environment and provide fast, versatile high-quality color to drive return on marketing investment for our clients." said Pat O'Brien, SourceLink's Chief Marketing Officer.