Oc? Covers More Bases at 2003 Print Tour

One's definition of success also can change along the way, which is why flexibility, adaptability, versatility and creativity also are key to achieving it, Bouton points out.

Rab Govil, president of PODi (Print On Demand Initiative), picked up and ran with the ball by applying that advice to variable-data printing. He noted that when asked about the key to Wal-Mart's success, Sam Walton replied, "We just kept at it." Govil's underlyng message was that the industry needs to keep refining and getting better at the application of variable data.