Oc? Covers More Bases at 2003 Print Tour

* Variable data users should look to optimize existing touch points with customers.

* Message relevance, and not simple personalization, is what counts.

* Print and e-channel communications are not mutually exclusive.

* Flexibility and agility are of much higher value in a real-time enterprise.

Océ brought the event home by introducing the new VarioPrint 5000 family of cut-sheet, production-class digital print solutions. It has adapted the Quick Change Developer Station technology from its continuous-feed line of printers to offer greater flexibility in a cut-sheet machine. The technology is mated with two imaging units to give users the ability to switch between printing with black, Océ Custom Tone spot color and MICR dry inks, or any combinations thereof.