Océ Helps Make Personalized Washington Times Edition a Success

A focus group of Washington Times subscribers were invited to participate in the project, and 60 signed up online to join the test. Via a web portal, each participant identified their content and article preferences for editorials, cartoons, sports, op-ed pieces and other articles. Participants could change their content selections weekly, but prior to noon on Thursday of each week. After the readers made their selections, the choice lists and the completed regular Washington Times editorial content were sent to Syntops GmbH in Germany by 10:00 PM Thursday. Syntops software married the available content to the readers’ choice lists and generated the personalized papers in PDF format for printing on an Océ JetStream 2200 system early Friday morning.