Océ Helps Make Personalized Washington Times Edition a Success

“Reader reaction was tremendously positive, with 60 percent of the respondents reporting the edition exceeded or greatly exceeded their expectations. Of the 44 survey respondents (out of 60 readers), 80 percent said it was important or very important to select different types of stories, and 70 percent said they would be likely or very likely to subscribe to an individuated publication in the future,” said Ted Agres, Deputy Managing Editor of The Washington Times. “The proof of concept offers valuable evidence that individuated newspapers have a place in the future of print journalism.”