Océ Technology Propels Growth of World’s First Individualized Newspaper

Prospect of 5,000 subscribers by end of May 2010

As traditional newspapers struggle with declining circulations and falling advertising revenues, the innovative “niiu” initiative thrives. Launched to keen interest in November 2009, “niiu” is optimistic to reach nearly 5,000 subscribers by end of May 2010. Two pages of each 24-page edition are dedicated to advertisers, which currently include a leading German automotive manufacturer and the leading European electronic retail company. Each individualized newspaper is printed in color on the Océ JetStream 2200 inkjet system using the Océ PRISMA workflow solution—full color and top productivity with completely variable content in the highest quality. Readers can even compose their own headlines. “niiu” is produced in Germany and published by InterTi GmbH, Berlin.