Océ Will Showcase Applications Across a Range of Printing Environments

Print-to-Web Applications Drive Immediate Response
As direct marketers focus on more targeted, higher-value campaigns that drive response, integration of print and web adds a new level of multi-channel communication. QR “quick response” codes -- 2-D, cell-phone readable barcodes -- represent the next evolution in customer acquisition, providing a print-to-web link to drive incremental value from digitally printed communications. At PRINT 09, Océ will show applications using COPI’s CodeZ QR code for immediate personalized interaction. Full color Océ CS130T Tandem printers will print CodeZ QR symbols embedded in ads in personalized editions of Chicago Where magazine. When scrolled with an enabled phone, the screen links to a page to make reservations at a restaurant, for example, and offer a discount.