Océ Color Customer Wins Prestigious First Place Award for Personalized Fundraising Campaign
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Ninety submissions competed for awards in three main categories: Direct Mail, E-philanthropy and Multi-channel. The 2006 Package of the Year is the one that garnered the most points from among the Direct Mail winners. Each package was evaluated on results, revenue, copywriting and creative.
The highly successful Out-of-Door (ODA) campaign generated over $345,000 at a cost of .043 per dollar raised. The highly affordable digital color output from two Océ CPS 900 printers and one Océ CPS 700 system contributed to the affordability and ROI of the award-winning ODA campaign. The printer also enables the highly sophisticated personalization that is One to One Gulfcoast’s specialty.
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