Océ Color Technology Helps Franchise Produce Marketing Programs In-house
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BOCA RATON, FL—December 19, 2006—Océ (NASDAQ: OCENY), a global leader in digital document management and delivery solutions, announces that an Océ customer, the International Center for Entrepreneurial Development (ICED), has made the shift from offset outsourcing to in-house digital color, resulting in better support for their franchise network through more effective personalized mailings. Along with the convenience of web-based submission and the relevance of targeted personalization, this enhanced business model lets ICED offer more value-added services to their network to help franchise center owners grow revenue while reducing costs and improving targeting.
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