Océ Color Technology Helps Franchise Produce Marketing Programs In-house

ICED delivers personalized direct mailings in color for over 100 franchises in the US. Printing center owners can also use Océ digital color capability for their own customers’ direct mail campaigns. “Franchises can offer this online as a more convenient service and expand their value,” Groot said.

“We used to spend about one week a month doing mailings using outsourced offset printing at higher cost with less personalization and targeting,” Groot said. Now ICED does it all in one pass with variable data printing on an Océ CPS 800 digital full color printer. Fewer production steps and reduced labor resulted in an estimated savings of about $20,000 a year, along with the elimination of wasted inventory of preprinted offset shells.