Océ Color Technology Helps Franchise Produce Marketing Programs In-house

ICED has further increased the convenience of its turnkey marketing with a web ordering system integrated with the Océ CPS color printer. All marketing materials are now available in an online library of variable data applications for ready access by franchise centers. “The Océ CPS system has made it easier to do business with us. Before, we used to go back and forth faxing and typesetting. Now the franchise can go to the web site any time, log on and proof a PDF online. Once it’s approved, they place their order, and it goes into the print queue, or they can download it to the franchise center for printing. This helps us hold down prices on pieces that get the most value,” said Groot.