Océ Writes the Book on Digital Printing with ‘Roll Over Gutenberg’
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As a result, stakeholders across the supply chain, including book printers, publishers, sellers, authors, self-publishers and even consumers, are realizing the benefits of digital technology. With digital technology, printers and publishers no longer have to print long runs to reduce unit costs. They can print ultra-short runs profitably, reducing production and transaction costs while expanding market opportunity and improving margins.
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