Océ Writes the Book on Digital Printing with ‘Roll Over Gutenberg’

By printing books on demand or in shorter, more frequent runs, publishers can reduce overruns, minimize risk, improve cash flow, breathe new life into backlist titles and print advance reader copies at a fair price, while minimizing environmental impact. Furthermore, they no longer have to maintain unwieldy inventories and can eliminate the costs of managing returns and write-downs. Booksellers can offer a larger catalog of books for immediate delivery, providing readers with more choice and authors and self-publishers with new opportunities to see their works published. In short, digital technology delivers quickly, with high quality and a relatively low unit cost and the benefit of reduced or no inventory.