October Printing Shipments Up +$259 Million; Six Consecutive Months of Increased Shipments

The first two months of the most important quarter for printing are up +$436 million compared to last year, and +$170 on a real basis. While some print categories, such as magazines, are still having problems, it is clear that other sectors are now picking up the slack. Direct mail probably had a good run because of the political advertising, especially.