October Printing Shipments Up +$259 Million; Six Consecutive Months of Increased Shipments

The biggest one-month real rise compared to a prior year (our data only go back to 1993) was +$897 million in December 1995.

The biggest one-month decrease compared to a prior year was September 2001’s -$1.5 billion. No one should assume that was solely the result of 9/11. Every month of 2001 prior to that had a real decline averaging -$557 million. 9/11 didn’t help, but the industry had experienced real declines compared to the prior year for 12 consecutive months before.