Odyssey Digital Printing -- Spreading Digital's Gospel

DIGITAL PRINTING is in? need of a press agent, or a PR? firm that can boost its image and explain to the masses exactly what it is capable of performing. But John Roberds, founder and president of Tulsa, OK-based Odyssey Digital Printing, knows that the role of educator, promoter and cheerleader falls squarely on the shoulders of his venerable sales staff.Circumventing misinformation and bringing clients up to speed on the many applications, including sophisticated color variable data printing, that await them is an ongoing battle. But it's one Roberds believes Odyssey Digital is capable of winning.