Odyssey Digital Printing -- Spreading Digital's Gospel

"The digital machines required an air conditioned production space," he notes. "To find that, we'd have to find a warehouse and do a lot of retrofitting. That can be pretty expensive, so we ended up building our own facility."

Quite Convenient

Going forward, one goal of Odyssey Digital is to expand its presence in the convenience store market. Roberds notes there are a lot of relatively small operators of convenience stores, in the 25 to 200 location range, that could benefit from high-quality signage at a reasonable price. Also providing a high upside is short-run label production, courtesy of the one-year-old Xeikon 3300.