Odyssey Digital Printing -- Spreading Digital's Gospel

"Though it was a little bigger format and a little more money than other machines on the market, we liked the way it ran and thought it output better quality than the small-format machines," Roberds explains. "Unlike a lot of printers who buy a Presstek DI to produce their short runs, we bought it to do our long runs. We're not going to run a quarter million pieces on it, but we might run 50,000 or 75,000 if the right job came along. We migrate business up from our toner/ink-jet devices to the 52DI when the quantities merit."