Fake Fans, Fine Flubs and Ferrets —Cagle

When aggressive marketing and a winning product on the field just ain’t cutting it, Triestina took the ersatz road to success. The organization decided to print out 2-D images of fans on giant sheets of vinyl, which were then stretched out over sections of empty seats. The idea behind the move is that it creates the illusion of wall-to-wall soccer enthusiasts for the 65 or so people watching the game on television.