Offering "Expert" Opinions -- Dickeson

Yes, Mr. Gladwell, there are many times when a thin slice of a printing company will tell all. But there are other times when that thin slice will confuse. We've got to know which size slice to demand.

—Roger V. Dickeson

About the Author

Roger Dickeson is a printing consultant located in Pasadena, CA. He can be reached at rogervd@sbcglobal.net. A PDF copy of his recent book, Monday Morning Manager, is available without charge by e-mail request.