Offering "Expert" Opinions -- Dickeson

Now, perhaps, we're ready to make that judgment without thinking. But hold a moment; marketing and sales are the most critical items for the success or failure of a printing company. Raw inventory condition and turnover may tell us about how efficient the company is as a producer of printed product, but it tells us nothing about how effective the company is in its marketplace. I know, our assignment is to appraise production, but no owner or manager is going to be satisfied with that alone if he's losing money. So what can we look at next? How about a thin slice of receivables' aging?