Offering Fulfillment Services--Getting Your Fill

According to Beitler, the most difficult part of maintaining fulfillment is keeping in step with client needs, minimizing stale inventory and ensuring enough is on-hand.

"Where once everything was offset and strictly off-the-shelf, fulfillment has merged with digital printing and electronic delivery offerings to enable clients to blend static information with customized materials, on an as-needed basis," Beitler points out. "Our best client success stories involve cooperative inventory management: moving documents to print-on-demand when possible, managing the threshold for re-order quantities and lead time in partnership with our clients, and offering our own offset printing services as needed so that Bowne can manage the end-to-end delivery."