Offering Fulfillment Services--Getting Your Fill

MFSA's Quinn predicts more printers will enter the fulfillment business in the next decade. The reason? It makes good business sense to ease the print purchasing process for the customer and for the printer to be more responsive to clients' needs.

A Mature Decision

"Printers will have to look at their current position in the market and determine what they really want to be when they grow up," Quinn advises. "I think they will find themselves as partners with their marketing client counterparts, which will allow them to be involved in the planning process.