Offering Fulfillment Services--Getting Your Fill

"They will most likely present themselves as solutions providers in the future," he continues. "In any case, the reward is high for those with the courage to pursue fulfillment."

Carey feels it is helpful to be able to sell both printing and fulfillment services as a package. While fulfillment is important to Boyd Printing's customers, she stresses that the importance of getting printed jobs completed on time is still high.