Offering Fulfillment Services--Getting Your Fill

"Printers are being asked by their customers to start fulfillment operations to support the client's marketing operation," observes Tom Quinn, director of fulfillment services for the Mailing & Fulfillment Service Association (MFSA), noting that 88 percent of printers that participated in a recent NAPL/MFSA survey stated this as their primary reason for establishing a fulfillment operation.