Offering Fulfillment Services--Getting Your Fill

At the same time, Quinn acknowledges that time-to-market has been drastically reduced for these same customer's jobs. Therefore, it makes good sense to ask printers to offer more services—like mailing and fulfillment.

The addition of these services accomplishes two goals for the print buyer—both time-to-market and a reduction in the number of vendors needed. This is the old "one-stop shopping" model, Quinn notes—a model that will serve the printer and customer well for the foreseeable future.