Printers’ Web Presence — It’s All About PURLs

AS PRINT providers look to transform their businesses from primarily print-based to a broader range of marketing services, the Internet is becoming an increasingly important part of their business model. For some, that means adding Web design as part of their creative and design offerings. For others, it means adding Web-to-print, whether for ordering static documents or for allowing customers to customize—even personalize—documents based on templates.