Printers’ Web Presence — It’s All About PURLs

Although these are complex and lofty sounding terms, the point is, it is a campaign that focuses on consistent, relevant contacts with customers across multiple touch points. In other words, using multiple media in a coordinated campaign to promote, reinforce and then follow up on a message.

R&R Images, a marketing solutions company based in Phoenix, recently conducted a campaign for Taser International, manufacturers of stun guns, that used all of these elements. Taser was looking to streamline its sales process to law enforcement agencies and cut down on its lengthy sales cycle. The company knew that if it could find how many offices each law enforcement department has, it could create a full-blown ROI for each department, creating a more compelling sales pitch.