Printers’ Web Presence — It’s All About PURLs

Immediate Followup

When the recipient clicked through to the next page, three things happened:

• The software created a full value proposition on the following Web page, with all of the ROI figures, on-the-fly, with information on how the weapon would save them money.

• The software sent an e-mail alert to the appropriate account rep, containing all of the data tracked from the officer’s visit.